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P26002921 RFP 26-12 Marketing Campaign Effectiveness Study 2026-2028

General Information
Solicitation Number
P26002921
Status
Released
Department
Business, Economic Development, & Tourism
Division
Hawaii Tourism Authority
Islands (where the work/delivery is to be performed)
Statewide
Category
Goods and Services
Release Date
05/15/2026
Offer Due Date & Time
06/15/2026 02:00 PM
Description
The Hawai‘i Tourism Authority (HTA) evaluates its programs based on their impacts and the return on investment of public funds. The purpose of this solicitation is to seek proposals from qualified firms or individuals to design, conduct, analyze, and report on the effectiveness of its paid U.S. and Japan advertising campaigns, including detailed measurements of advertising awareness, travel influence, visitor spending, and economic/tax return on investment (ROI). The study will evaluate the impact of HTA’s calendar year advertising investments within the U.S. domestic and Japan markets.
Contact Person
Fermahin, Tracey
Email
tracey.a.fermahin@hawaii.gov
Phone
808-973-2255
General Comments
Please note that the contract start date is an estimated timeframe.
Procurement Officer
Tracey Fermahin
Attachments
ATTACHMENT 01 Offeror Check List.docx
ATTACHMENT 02 Proposal Transmittal Letter.docx
ATTACHMENT 03 Corporate Resolution.docx
ATTACHMENT 04 Standard Qualifications Questionnaire.docx
ATTACHMENT 05 Contractor References.docx
ATTACHMENT 06 Subcontractor References if applicable.docx
ATTACHMENT 07 Confidential Information List if applicable.docx
ATTACHMENT 08 Conflicts of Interest Disclosures and Attestations.pdf
HTA RFP 26 12 Mktg Campaign Effectiveness Study 2026 to 2028_FINAL 051526.pdf
AG-008 103D General Conditions (1.10.23).pdf

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Direct all questions regarding this Solicitation, and any questions or Issues relating to the accessibility of this Solicitation (Including the appendices and exhibits to this Document, and any other document related to this Solicitation), to: Fermahin, Tracey.

P26002921 RFP 26-12 Marketing Campaign Effectiveness Study 2026-2028

Line Items
#
Title
Quantity
Unit of Measure
Commodity Code
 

1
RFP 26-12 Marketing Campaign Effectiveness Study 2026-2028
1
JOB
541910, 541910 

Code Table
Commodity Code Description
541910 Marketing analysis services
541910 Marketing research services
General
Quantity
1
Unit of Measure
JOB
Title
RFP 26-12 Marketing Campaign Effectiveness Study 2026-2028
Description
The Hawai‘i Tourism Authority (HTA) evaluates its programs based on their impacts and the return on investment of public funds. The purpose of this solicitation is to seek proposals from qualified firms or individuals to design, conduct, analyze, and report on the effectiveness of its paid U.S. and Japan advertising campaigns, including detailed measurements of advertising awareness, travel influence, visitor spending, and economic/tax return on investment (ROI). The study will evaluate the impact of HTA’s calendar year advertising investments within the U.S. domestic and Japan markets.
Attachments

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Direct all questions regarding this Solicitation, and any questions or Issues relating to the accessibility of this Solicitation (Including the appendices and exhibits to this Document, and any other document related to this Solicitation), to: Fermahin, Tracey.

P26002921 RFP 26-12 Marketing Campaign Effectiveness Study 2026-2028

Instructions
  • VENDOR COMPLIANCE – PAPER DOCUMENTS : Vendors not utilizing HCE shall provide paper certificates that must be valid at the time of award. All applications for applicable clearances are the responsibility of the vendor, who must be compliant pursuant to HRS§103D-310(c) with the chapters 1) Chapter 237, General Excise Tax Laws; 2) Chapter 382, Hawaii Employment Security Law; 3)Chapter 386, Worker’s Compensation Law; 4) Chapter 392, Temporary Disability Insurance; 5)Chapter 393, Prepaid Health Care Act; and 6) §103D-310(c), Certificate of Good Standing (COGS) for entities doing business in the State. Upon receipt of compliance paper documents (A-6, LIR#27, COGS), the purchasing agency reserves the right to verify their validity with the respective issuing agency.
  • VENDOR NON-COMPLIANCE : NON-COMPLIANCE may result in a vendor not receiving an award, delay of payment, or cancellation of award. If the vendor does not maintain timely compliance, which is the vendor’s responsibility, an offer otherwise deemed responsive and responsible may not be awarded. State agencies may check for compliance at any time.
  • HAWAII GENERAL EXCISE TAX (GET): Unless otherwise stated in this solicitation, vendors shall include all applicable taxes in the price submitted. The Hawaii General Excise Tax (GET) shall not exceed 4.712% for the islands of Oahu, Kauai , Hawaii, and Maui.
  • ADDITIONAL FEES AND CHARGES: Vendors shall include all applicable fees, charges, surcharges, shipping/handling, delivery, or any other charges associated with this solicitation in the price submitted.
  • TRANSACTION FEES: The awarded vendor shall pay a transaction fee of 0.75% (.0075) of the award, not to exceed $5,000 for each award. This transaction fee shall be based on the original award amount and the awarded vendor shall be responsible for payment of the fee to Tyler Hawaii, the vendor administering the HIePRO. Payment must be made to Tyler Hawaii within thirty (30) days of receipt of invoice. The invoice is generated based on the date the award is posted.
  • OFFER DEEMED FIRM/AUTHORITY TO SUBMIT OFFER: Submission of an electronic response to the State of Hawaii constitutes and shall be deemed an offer to sell the specified goods and/or services to the State of Hawaii at the price shown in the response and under the State's Terms and Conditions. The electronic response submitter certifies that he/she is authorized to sign the response for the submitting vendor and that the response is made without connection with any person, firm, or corporation making a response for the same goods and/or services and is in all respects fair and without collusion or fraud.
  • COMPLIANCE AND DOCUMENTATION: Vendors are required to be compliant with all appropriate state and federal statutes. Proof of compliance is required through HCE or via paper documentation.
  • VENDOR REGISTRATION IN HAWAII COMPLIANCE EXPRESS (HCE) : Vendors can register at https://vendors.ehawaii.gov/hce via an annual subscription fee and should subscribe prior to responding to a solicitation. For more information visit the HCE Section of the FAQs at http://spo.hawaii.gov/faqs/#tabs-4.
  • RESPONSE TO THIS SOLICITATION: Only responses submitted through HIePRO shall be considered for award.
  • QUESTIONS ABOUT THIS SOLICITATION: Unless otherwise indicated, questions regarding this solicitation must be directed to the Buyer listed.