Public Display Solicitation
You must Log in with your eHawaii Account to respond to a solicitation.
P24001134 Hawaii Tourism Global Support Services for Brand Mgmt & Mkting
- Solicitation Number
- P24001134version: 02
- Status
- Awarded
- Department
- Business, Economic Development, & Tourism
- Division
- Hawaii Tourism Authority
- Islands (where the work/delivery is to be performed)
- Statewide
- Category
- Goods and Services
- Release Date
- 12/08/2023
- Amendment Date
- 12/22/2023
- Amendment Reason
- Addendum 2 to RFP 24-09 includes the following: Pre-Proposal Conference PowerPoint, answers to questions asked at the Pre-Proposal Conference and submitted on HIePRO, and revisions to Section 2.2 Scope of Work, Section 2.4 Compensation, and Section 2.6 HTA Contract Monitoring & Evaluation.
- Offer Due Date & Time
- 01/08/2024 02:00 PM
- Description
- The Hawaiʻi Tourism Authority (HTA) is the state agency responsible for representing The Hawaiian Islands around the world and for holistically managing tourism in Hawaiʻi in a sustainable manner consistent with community desires, economic goals, cultural values, preservation of natural resources, and visitor industry needs.
The HTA was established in 1998 under Chapter 201B, Hawai‘i Revised Statutes (HRS). The HTA is administratively attached to the Department of Business, Economic Development and Tourism (DBEDT). The HTA’s President and Chief Executive Officer reports directly to the HTA Board of Directors and is responsible for assisting the Board in its responsibility to execute the mandate of HRS 201B.
The HTA works with the community and industry to ensure that we live up to Mālama Kuʻu Home – caring for our beloved home – by guiding Hawaiʻi’s transition to a regenerative model of tourism. The agency does this through visitor education, brand management, community reinvestment, and collaboration to maximize tourism’s economic benefit while mitigating its negative impacts. Partners include visitor industry businesses and organizations, community groups, and government agencies at the county, state, and federal levels.
Historically, the HTA contracted with nine global marketing teams (GMTs) - USA, Canada, Oceania, Europe, Japan, Korea, China, Taiwan, and Southeast Asia – to promote Hawai‘i in each respective MMA. Due to the global COVID-19 pandemic and subsequent budget reductions, the HTA currently operates in the USA, Canada, Oceania, Japan, Korea, China, and Europe markets. The Global Support Services support these markets in providing market insights, management and development of creatives and digital assets, and Social Media, website, and application development and maintenance functions. These services together help to ensure the GMTs meet their KPIs. - Contact Person
- Fermahin, Tracey
- tracey.a.fermahin@hawaii.gov
- Phone
- 808-973-2255
- General Comments
- Procurement Officer
- Tracey Fermahin
- Attachments
-
HTA RFP 24 09 Hawaii Tourism Global Support Services FINAL 120823 signed.pdf
ATTACHMENT 03 2024 Subcontractor References.pdf
ATTACHMENT 04 Offeror Check List.pdf
ATTACHMENT 05 Proposal Transmittal Letter.pdf
ATTACHMENT 06 Corporate Resolution.pdf
ATTACHMENT 07 Standard Qualifications Questionnaire.pdf
ATTACHMENT 08 Contractor References.pdf
ATTACHMENT 09 Confidential Information List.pdf
EXHIBIT H SPO 013 Certificate of Current Cost Pricing Data.pdf
ATTACHMENT 01 2024 GSS Budget Plan Worksheets REVISED 121423.xlsx
ATTACHMENT 02 2024 GSS Performance Measures Worksheet REVISED 121423.xlsx
HTA RFP 24 09 Addendum 1 to Hawaii Tourism GSS FINAL.pdf
HTA RFP 24 09 Addendum 2 to Hawaii Tourism GSS FINAL.pdf
HTA RFP 24 09 PreProposal Conference PPT.pdf
103D-1 General Conditions.pdf
Download All
Direct all questions regarding this Solicitation, and any questions or Issues relating to the accessibility of this Solicitation (Including the appendices and exhibits to this Document, and any other document related to this Solicitation), to: Fermahin, Tracey.
P24001134 Hawaii Tourism Global Support Services for Brand Mgmt & Mkting
#
Title
Quantity
Unit of Measure
Commodity Code
Commodity Code | Description |
---|---|
541613 | Marketing management consulting services |
541611 | Business management consulting services |
541512 | Information management computer systems integration design services |
541611 | General management consulting services |
561110 | Business management services |
- Quantity
- 1
- Unit of Measure
- JOB
- Title
- RFP 24-09 Hawaii Tourism Global Support Services
- Description
- The Hawaiʻi Tourism Authority (HTA) is the state agency responsible for representing The Hawaiian Islands around the world and for holistically managing tourism in Hawaiʻi in a sustainable manner consistent with community desires, economic goals, cultural values, preservation of natural resources, and visitor industry needs.
The HTA was established in 1998 under Chapter 201B, Hawai‘i Revised Statutes (HRS). The HTA is administratively attached to the Department of Business, Economic Development and Tourism (DBEDT). The HTA’s President and Chief Executive Officer reports directly to the HTA Board of Directors and is responsible for assisting the Board in its responsibility to execute the mandate of HRS 201B.
Historically, the HTA contracted with nine global marketing teams (GMTs) - USA, Canada, Oceania, Europe, Japan, Korea, China, Taiwan, and Southeast Asia – to promote Hawai‘i in each respective MMA. Due to the global COVID-19 pandemic and subsequent budget reductions, the HTA currently operates in the USA, Canada, Oceania, Japan, Korea, China, and Europe markets. The Global Support Services support these markets in providing market insights, management and development of creatives and digital assets, and Social Media, website, and application development and maintenance functions. These services together help to ensure the GMTs meet their KPIs.
Direct all questions regarding this Solicitation, and any questions or Issues relating to the accessibility of this Solicitation (Including the appendices and exhibits to this Document, and any other document related to this Solicitation), to: Fermahin, Tracey.