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P24000641 Island Destination Brand Management and Marketing Services

General Information
Solicitation Number
P24000641version:    05
Status
Awarded
Department
Business, Economic Development, & Tourism
Division
Hawaii Tourism Authority
Islands (where the work/delivery is to be performed)
Statewide
Category
Goods and Services
Release Date
10/04/2023
Amendment Date
10/17/2023
Amendment Reason
Addendum 5 to RFP 24-06 includes the Pre-Proposal Conference PowerPoint and answers to questions asked at the Pre-Proposal Conference and HIePRO.
Offer Due Date & Time
11/06/2023 02:00 PM
Description
The HTA is seeking a Contractor to provide a full range of comprehensive brand management & marketing services on each island (Kaua‘i, O‘ahu, Maui, Moloka‘i, Lāna‘i, and Hawai‘i) and in HTA’s major market areas (U.S, Canada, Japan, Oceania, Korea, China, and Europe).

The Hawaiʻi Tourism Authority (HTA) is the state agency responsible for representing The Hawaiian Islands around the world, and for holistically managing tourism in Hawaiʻi in a sustainable manner consistent with community desires, economic goals, cultural values, preservation of natural resources, and visitor industry needs.

The HTA was established in 1998 under Chapter 201B, Hawai‘i Revised Statutes (HRS). The HTA is administratively attached to the Department of Business, Economic Development and Tourism (DBEDT). The HTA’s President and Chief Executive Officer reports directly to the HTA Board of Directors and is responsible for assisting the Board in its responsibility to execute the mandate of HRS 201B.

The HTA works with the community and industry to ensure that we live up to Mālama Kuʻu Home – caring for our beloved home – by guiding Hawaiʻi’s transition to a regenerative model of tourism. The agency does this through visitor education, brand management, community reinvestment, and collaboration to maximize tourism’s economic benefit while mitigating its negative impacts. Partners include visitor industry businesses and organizations, community groups, and government agencies at the county, state, and federal levels.

Representation of the Hawaiian Islands in our primary visitor source markets, known as Major Market Areas (MMAs), is through contracted firms collectively known as our Global Marketing Teams (GMTs). HTA currently engages GMTs in the USA, Canada, Oceania (Australia & Aotearoa-New Zealand), Japan, Korea, China, and Europe markets.

In addition, the HTA creates, manages, and supports the development of unique tourism experiences such as community and cultural festivals, sporting events, natural resources, community, and cultural programs. The HTA also evaluates its programs on their impacts and return on investment (ROI) of public funds. The HTA also directly affects the visitor experience through its support of workforce development, visitor assistance programs, the integration of community and residents’ considerations, and a deep respect for Native Hawaiian culture.
Contact Person
Fermahin, Tracey
Email
tracey.a.fermahin@hawaii.gov
Phone
808-973-2255
General Comments
Procurement Officer
Tracey Fermahin
Attachments
HTA RFP 24 06 Island Destination Brand Management and Marketing Services FINAL signed.pdf
ATTACHMENT 01 2024 Budget Plan Worksheets IDBMMS.xlsx
ATTACHMENT 02 2024 Performance Measures Worksheet IDBMMS.xlsx
ATTACHMENT 03 Subcontractor References.pdf
ATTACHMENT 04 Minimum Qualifications Checklist IDBMMS.pdf
ATTACHMENT 05 Offeror Check List.pdf
ATTACHMENT 06 Proposal Transmittal Letter.pdf
ATTACHMENT 07 Corporate Resolution.pdf
ATTACHMENT 08 Standard Qualifications Questionnaire for Offerors.pdf
ATTACHMENT 09 Contractor References.pdf
ATTACHMENT 10 Confidential Information List.pdf
HTA RFP 24 06 Addendum 1 to Island Destination BMMS FINAL.pdf
HTA RFP 24 06 Addendum 2 to Island Destination BMMS FINAL.pdf
HTA RFP 24 06 Addendum 3 to Island Destination BMMS FINAL.pdf
HTA RFP 24 06 Addendum 5 to Island Destination BMMS FINAL.pdf
HTA RFP 24 06 PreProposal Conference PPT.pdf


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Direct all questions regarding this Solicitation, and any questions or Issues relating to the accessibility of this Solicitation (Including the appendices and exhibits to this Document, and any other document related to this Solicitation), to: Fermahin, Tracey.

P24000641 Island Destination Brand Management and Marketing Services

Line Items
#
Title
Quantity
Unit of Measure
Commodity Code
 

1
RFP 24-06 Island Destination Brand Management and Marketing Svc
1
JOB
541613, 926110, 561591, 926110, 541613 

Code Table
Commodity Code Description
541613 Marketing management consulting services
926110 Economic development agencies, government
561591 Tourism bureaus
926110 Tourism development offices, government
541613 Marketing consulting services
General
Quantity
1
Unit of Measure
JOB
Title
RFP 24-06 Island Destination Brand Management and Marketing Svc
Description
The HTA is seeking a Contractor to provide a full range of comprehensive brand management & marketing services on each island (Kaua‘i, O‘ahu, Maui, Moloka‘i, Lāna‘i, and Hawai‘i) and in HTA’s major market areas (U.S, Canada, Japan, Oceania, Korea, China, and Europe).
Attachments

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Direct all questions regarding this Solicitation, and any questions or Issues relating to the accessibility of this Solicitation (Including the appendices and exhibits to this Document, and any other document related to this Solicitation), to: Fermahin, Tracey.

P24000641 Island Destination Brand Management and Marketing Services

Instructions
  • ADDITIONAL FEES AND CHARGES: Vendors shall include all applicable fees, charges, surcharges, shipping/handling, delivery, or any other charges associated with this solicitation in the price submitted.
  • VENDOR COMPLIANCE – PAPER DOCUMENTS : Vendors not utilizing HCE shall provide paper certificates that must be valid at the time of award. All applications for applicable clearances are the responsibility of the vendor, who must be compliant pursuant to HRS§103D-310(c) with the chapters 1) Chapter 237, General Excise Tax Laws; 2) Chapter 382, Hawaii Employment Security Law; 3)Chapter 386, Worker’s Compensation Law; 4) Chapter 392, Temporary Disability Insurance; 5)Chapter 393, Prepaid Health Care Act; and 6) §103D-310(c), Certificate of Good Standing (COGS) for entities doing business in the State. Upon receipt of compliance paper documents (A-6, LIR#27, COGS), the purchasing agency reserves the right to verify their validity with the respective issuing agency.
  • HAWAII GENERAL EXCISE TAX (GET): Unless otherwise stated in this solicitation, vendors shall include all applicable taxes in the price submitted. The Hawaii General Excise Tax (GET) shall not exceed 4.712% for the islands of Oahu, Kauai and Hawaii, and 4.1666% for the island of Maui.
  • RESPONSE TO THIS SOLICITATION: Only responses submitted through HIePRO shall be considered for award.
  • QUESTIONS ABOUT THIS SOLICITATION: Unless otherwise indicated, questions regarding this solicitation must be directed to the Buyer listed.
  • COMPLIANCE AND DOCUMENTATION: Vendors are required to be compliant with all appropriate state and federal statutes. Proof of compliance is required through HCE or via paper documentation.
  • TRANSACTION FEES: The awarded vendor shall pay a transaction fee of 0.75% (.0075) of the award, not to exceed $5,000 for each award. This transaction fee shall be based on the original award amount and the awarded vendor shall be responsible for payment of the fee to Tyler Hawaii, the vendor administering the HIePRO. Payment must be made to Tyler Hawaii within thirty (30) days of receipt of invoice. The invoice is generated based on the date the award is posted.
  • OFFER DEEMED FIRM/AUTHORITY TO SUBMIT OFFER: Submission of an electronic response to the State of Hawaii constitutes and shall be deemed an offer to sell the specified goods and/or services to the State of Hawaii at the price shown in the response and under the State's Terms and Conditions. The electronic response submitter certifies that he/she is authorized to sign the response for the submitting vendor and that the response is made without connection with any person, firm, or corporation making a response for the same goods and/or services and is in all respects fair and without collusion or fraud.
  • VENDOR NON-COMPLIANCE : NON-COMPLIANCE may result in a vendor not receiving an award, delay of payment, or cancellation of award. If the vendor does not maintain timely compliance, which is the vendor’s responsibility, an offer otherwise deemed responsive and responsible may not be awarded. State agencies may check for compliance at any time.
  • VENDOR REGISTRATION IN HAWAII COMPLIANCE EXPRESS (HCE) : Vendors can register at https://vendors.ehawaii.gov/hce via an annual subscription fee and should subscribe prior to responding to a solicitation. For more information visit the HCE Section of the FAQs at http://spo.hawaii.gov/faqs/#tabs-4.