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B24000481 Tourism Recovery Plan - Planning Firm
- Solicitation Number
- B24000481
- Status
- Awarded
- Department
- Business, Economic Development, & Tourism
- Division
- Hawaii Tourism Authority
- Islands (where the work/delivery is to be performed)
- Maui
- Category
- Goods and Services
- Release Date
- 09/12/2023
- Offer Due Date & Time
- 09/27/2023 02:00 PM
- Description
- The Hawai‘i Tourism Authority (HTA) is a state agency established under Chapter 201B, Hawai‘i Revised Statutes, to manage tourism for the State. HTA is administratively attached to the Department of Business, Economic Development & Tourism (DBEDT). HTA’s powers and responsibilities include coordinating with global marketing contractors, visitor industry partners, travel trade, MCI partners, and community stakeholders to ensure that destination marketing and communications align with our unique Hawaiian and multi-ethnic cultures, authentic activities, and natural resources.
Its mission is to “strategically manage Hawai‘i tourism in a sustainable manner consistent with economic goals, cultural values, preservation of natural resources, community desires, and visitor industry needs.” HTA is involved in the ongoing recovery phase of the Maui Brushfires disaster, working with state and federal emergency management officials to coordinate the next 12 months of tourist activity and tourism-related economic redevelopment in the region and enhance messaging on the appropriateness of traveling to non-impacted areas in Maui. Furthermore, per objective 21c, Joint Incident Action Plan, FEMA-DR-4724-HI, “Continue tourism and economic redevelopment coordination with the Hawai‘i Tourism Agency (HTA) with an emphasis on strategic public messaging.”
In response to the devastating Maui Brushfires, an emergency HTA board meeting was held on August 15, 2023, pursuant to Hawai’i Revised Statutes (HRS) § 92-8(a). At this meeting, the board approved to request a Tourism Emergency Declaration from the Governor pursuant to HRS §201B-9. A Disaster Response Permitted Interaction Group was also formed to address Maui’s communities and visitor industry impacts. Specifically:
• To assess and understand the current situation and needs of residents, community, employees, visitors, businesses, and the industry;
• To allocate resources to respond to the tourism emergency that is in effect due to the Maui brush fires experienced in West Maui and Kula;
• To develop short and long-term plans to determine optimal and effective use of HTAʻs available resources and
• To record and document emergency response and recovery activities that may be replicable for future disaster and crisis events related to the West Maui fires and broader crises.
• To develop a strong messaging strategy that will be creative, consistent, shared, and coordinated with key stakeholders.
Governor Josh Green declared a tourism emergency (Sixth Emergency Proclamation) on August 19, 2023, which unlocked the Tourism Emergency Fund. He further authorized the Hawai'i Tourism Authority, in coordination with the Department of Budget and Finance, to use monies in the Tourism Emergency Special Fund to respond to the emergency and provide relief under section 201B-10, HRS.
A U.S. Marketing Maui Recovery Plan was approved by the HTA board on August 31, 2023, to be implemented in the near term (through October 2023). HTA is working on tourism-related business data with the state Department of Business, Economic Development, and Tourism’s Research and Analysis Division. An overall Tourism Recovery Plan is critical to support Maui's revival and the state's immediate, mid-term, and long-term recovery efforts. - Contact Person
- Fermahin, Tracey
- tracey.a.fermahin@hawaii.gov
- Phone
- 808-973-2255
- General Comments
- Procurement Officer
- Tracey Fermahin
- Attachments
-
IFB 24 05 Planning Services for Tourism Recovery Plan FINAL 091223.pdf
103D-1 General Conditions.pdf
Download All
Direct all questions regarding this Solicitation, and any questions or Issues relating to the accessibility of this Solicitation (Including the appendices and exhibits to this Document, and any other document related to this Solicitation), to: Fermahin, Tracey.
B24000481 Tourism Recovery Plan - Planning Firm
#
Title
Quantity
Unit of Measure
Commodity Code
| Commodity Code | Description |
|---|---|
| 541611 | Strategic planning consulting services |
| 926110 | Economic development agencies, government |
- Quantity
- 1
- Unit of Measure
- JOB
- Title
- IFB 24-05 Tourism Recovery Plan - Planning Firm
- Description
- The Hawai‘i Tourism Authority (HTA) is a state agency established under Chapter 201B, Hawai‘i Revised Statutes, to manage tourism for the State. HTA is administratively attached to the Department of Business, Economic Development & Tourism (DBEDT). HTA’s powers and responsibilities include coordinating with global marketing contractors, visitor industry partners, travel trade, MCI partners, and community stakeholders to ensure that destination marketing and communications align with our unique Hawaiian and multi-ethnic cultures, authentic activities, and natural resources.
Its mission is to “strategically manage Hawai‘i tourism in a sustainable manner consistent with economic goals, cultural values, preservation of natural resources, community desires, and visitor industry needs.” HTA is involved in the ongoing recovery phase of the Maui Brushfires disaster, working with state and federal emergency management officials to coordinate the next 12 months of tourist activity and tourism-related economic redevelopment in the region and enhance messaging on the appropriateness of traveling to non-impacted areas in Maui. Furthermore, per objective 21c, Joint Incident Action Plan, FEMA-DR-4724-HI, “Continue tourism and economic redevelopment coordination with the Hawai‘i Tourism Agency (HTA) with an emphasis on strategic public messaging.”
In response to the devastating Maui Brushfires, an emergency HTA board meeting was held on August 15, 2023, pursuant to Hawai’i Revised Statutes (HRS) § 92-8(a). At this meeting, the board approved to request a Tourism Emergency Declaration from the Governor pursuant to HRS §201B-9. A Disaster Response Permitted Interaction Group was also formed to address Maui’s communities and visitor industry impacts. Specifically:
• To assess and understand the current situation and needs of residents, community, employees, visitors, businesses, and the industry;
• To allocate resources to respond to the tourism emergency that is in effect due to the Maui brush fires experienced in West Maui and Kula;
• To develop short and long-term plans to determine optimal and effective use of HTAʻs available resources and
• To record and document emergency response and recovery activities that may be replicable for future disaster and crisis events related to the West Maui fires and broader crises.
• To develop a strong messaging strategy that will be creative, consistent, shared, and coordinated with key stakeholders.
Governor Josh Green declared a tourism emergency (Sixth Emergency Proclamation) on August 19, 2023, which unlocked the Tourism Emergency Fund. He further authorized the Hawai'i Tourism Authority, in coordination with the Department of Budget and Finance, to use monies in the Tourism Emergency Special Fund to respond to the emergency and provide relief under section 201B-10, HRS.
A U.S. Marketing Maui Recovery Plan was approved by the HTA board on August 31, 2023, to be implemented in the near term (through October 2023). HTA is working on tourism-related business data with the state Department of Business, Economic Development, and Tourism’s Research and Analysis Division. An overall Tourism Recovery Plan is critical to support Maui's revival and the state's immediate, mid-term, and long-term recovery efforts.
Direct all questions regarding this Solicitation, and any questions or Issues relating to the accessibility of this Solicitation (Including the appendices and exhibits to this Document, and any other document related to this Solicitation), to: Fermahin, Tracey.