Public Display Award

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General Information
Award Title
Hawaii Tourism Destination Brand Marketing Service for Korea MMA
Award Description
Hawaii Tourism Destination Brand Marketing Service for Korea MMA
Date of Notice of Award
08/21/2026
Solicitation Number
P27000067
Contract Number
CON 27004
Basis of Award
Adequate Competition
Contract Start Date
09/15/2026
End Date / Delivery Date
12/31/2029
Awardee
AVIAREPS HOLDINGS LTD.
Method of Procurement
Competitive Sealed Proposals (RFP)
Department
Business, Economic Development, & Tourism
Original Award Amount
$2,950,000.00
Current Award Amount
$2,950,000.00
General Comments
Contact Person
Tracey Fermahin
Email
tracey.a.fermahin@hawaii.gov
Phone
808-973-2255
Line Items
Line Item Number
Line Item Title
Line Item Comments
Attachments

1
RFP 27-04 Hawaii Tourism Destination Brand Mkt Svc for Korea MMA
Attachment 03 was not submitted as it is not applicable.

Code Table
Commodity Code Description
541910 Marketing analysis services
541613 Marketing consulting services
Award By
Unit Price and Quantity
Quantity
1
Unit of Measure
JOB
Unit of Measure
JOB
Price per Unit
$2,950,000.00
Total Price
$2,950,000.00
Title
RFP 27-04 Hawaii Tourism Destination Brand Mkt Svc for Korea MMA
Description
The Hawaiʻi Tourism Authority (HTA) is the state agency responsible for representing the Hawaiian Islands around the world and holistically managing tourism in Hawaiʻi sustainably, consistent with community desires, economic goals, cultural values, preservation of natural resources, and visitor industry needs.

The HTA is soliciting a qualified contractor to provide a comprehensive range of destination brand marketing services for the Hawaiian Islands within the Korea Major Market Area. The scope of services shall be limited to leisure travel marketing.

Marketing services and activities pertaining to the Meetings, Conventions & Incentives (MCI) market segment are expressly excluded from the scope of this RFP.
Solicitation Attachment

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Amendments
Instructions
  • TRANSACTION FEES: The awarded vendor shall pay a transaction fee of 0.75% (.0075) of the award, not to exceed $5,000 for each award. This transaction fee shall be based on the original award amount and the awarded vendor shall be responsible for payment of the fee to Tyler Hawaii, the vendor administering the HIePRO. Payment must be made to Tyler Hawaii within thirty (30) days of receipt of invoice. The invoice is generated based on the date the award is posted.
  • HAWAII GENERAL EXCISE TAX (GET): Unless otherwise stated in this solicitation, vendors shall include all applicable taxes in the price submitted. The Hawaii General Excise Tax (GET) shall not exceed 4.712% for the islands of Hawaii, Kauai, Oahu and Maui.
  • ADDITIONAL FEES AND CHARGES: Vendors shall include all applicable fees, charges, surcharges, shipping/handling, delivery, or any other charges associated with this solicitation in the price submitted.