HIePRO State of Hawaii eProcurement

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$174,869.04

Title

PROVIDE PUBLIC RELATIONS SERVICES

Description

SCOPE OF WORK
TASK 1: Communications Plan

Objective: Develop a comprehensive communications plan including select HNEI activities but
centered on HEPF’s goals. The communications plan will provide the framework for activities
for the forum over the course of a year. The communication plan should identify and
strategically incorporate optimal mediums for different audiences.


TASK 2: Website Redesign for HEPF

Objective: Update the HEPF website for improved viability and engagement. The contractor will provide content communication training to HNEI staff and assist in content management, but will not be solely responsible for maintaining content. The primary activities for this task will be updating the WordPress website with timely and engaging material. The updated website will serve as a modern, accessible, and engaging platform to effectively communicate HEPF’s
mission, research, and energy industry-relevant information to its target audience.


TASK 3: Email/Newsletter Design and Campaign

Objective: In collaboration with HNEI, create engaging newsletters that inform and inspire
HEPF members, stakeholders, policymakers and stakeholders. Content will strengthen
relationships and include updates on research activities and projects, Forum activities, news from the Capitol, and industry news. HNEI staff will maintain listserv and will be responsible for the distribution of emails and newsletters once content is finalized for each newsletter.


TASK 4: Legislative Briefings and Reports – Digital and Print Mediums

Objective: Working with HNEI staff, develop a template for legislative briefs that is consistent
with HNEI’s and HEPF’s branding guidelines. The template will be designed for adaptability
across different audiences, including policymakers, stakeholders, and the public, ensuring clarity, visual appeal, and accessibility. The Contractor will also incorporate research products into report templates to strengthen relationships and the brand of HNEI and HEPF as a leader in relevant and timely engagement and research.


TASK 5: Graphic Design of Collateral

Objective: Design professional graphics and infographics, photos, and imagery to be used with
HNEI and HEPF materials and collateral, on HEPF website, LinkedIn, newsletters, briefings,
and reports.


TASK 6: Annual Forum Event

Objective: The objectives of the PR campaign for the legislative briefing are to effectively
communicate key messages and reasons why legislators and stakeholders should attend the one-day event. The materials should get the attention of lawmakers, generate awareness and support for the policies or initiatives that will be discussed, and position the organization as a credible and knowledgeable resource on the topics that will be presented at the conference. The campaign will need to attract attendance by targeted legislators and stakeholders, by providing clear and engaging materials.

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